Market Opportunities Unlimited (MOU) Blog

Copyright Alert System Gives Boost to Online Content Providers

Today, the Copyright Alert System  (CAS), went live across the five (5) major ISPs in the United States.

 

The CAS is simply a method of:

1) Alerting copyright owners that their original content that has been published online, has been pirated 

2) Slowing down Internet access to those pirating the online content or disabling their viewing of videos, via their browsers, until they remove the infringing copy  of the content.

 

[Copyright is the exclusive right given to original creators of content [whether this content be in written, audio, video, (dramatic production), film, broadcast or pictorial form],  to make copies, license or otherwise exploit their work, commercially, for a limited period of time.

 

(In the both the USA and Jamaica,  this time frame is during the content creator's lifetime and up to  50 years after his/her death)].

 

Copyright infringement/piracy is a major problem globally, costing content creators/owners and their governments, US $trillions.

 

According to article,"Will the “Six Strikes” Copyright Alert System Hurt Consumers And Small Businesses?" by Zach Walton, WebProNews, the Copyright Alert System (CAS) seeks to:

1) Alert the content creator of the infringer's  IP address and his/her ISP's name. (The infringer's personal details will not be shared with the content creator).

 

2) The content creator will then be responsible for notifying the infringer's ISP of the breach, providing the details collected

 

3) The infringer's ISP will then give up to six (6) levels of notification to the copyright infringer, that he/she is acting illegally.

 

[These will be in the form of three (3) tiers, consisting of two (2) alert levels each, that will be enacted if the copyright infringer refuses to accede to the previous tiers:

a) The first tier will consist of  two (2) email alerts

b) The second tier will trigger  two (2) alerts, which will disable the infringer's  browsers

c) The final  tier will consist of two (2) mitigation measures from the ISP that reduce Internet speed to a trickle].

 

The above is really intended to boost copyright protection within the US, thus improving the amount of money that goes into the formal economy from copyright owners' being able to legally exploit their content, commercially.

 

While CAS may negatively affect some small businesses, e.g. cafe owners who offer their customers, free WIFI over residential WIFI networks...as they may suffer as a result of infringing customers...it is mainly intended to boost the US economy.

 

However, if anyone feels that he/she has been wrongfully accused of infringement, he/she can, under CAS, make an appeal re this.

 

Please read more about the Copyright Alert System and how it will further the protection of original online content, within the USA, here.

 

Gillian

Sources Include

1) Article,"Will the “Six Strikes” Copyright Alert System Hurt Consumers And Small Businesses?", by Zach Walton, WebProNews , March 4,2013

 

2) Article, "Copyright", Wikipedia.org accessed March 4,2013

 

3) Web Page "About Copyright and Related Rights", Jamaica Intellectual Property Office, accessed March 4,2013.

 

Related articles

The Copyright Alert System: How the New "Six Strikes" Anti-Piracy Program Works

Say hello to the Copyright Alert System

What you need to know about the Copyright Alert System

Pirates, beware: industry, ISPs launch copyright alert system

A New Year of Opportunities From Market Opportunities Unlimited (MOU) Blog!

Happy New Year from Market Opportunities Unlimited (MOU) and Market Opportunities Unlimited (MOU) Blog!

 

We are branding 2013 as the Year of Opportunities.

 

Yes, this is despite Europe's burgeoning debt crisis, the US's Fiscal Cliff (albeit somewhat resolved) and decreasing GDP growth in both developed and emerging markets.

 

The above are all challenges that beg for opportunities to be created by businesses and countries, so that we can all ride through these challenges and prepare for/create openings that will allow our finances to grow.

 

It all depends on our perspective:

 

For businesses, there are opportunities to:

 

1) Cut business expenses and  increase revenues via innovation

 

2) Increase Return On Investment (ROI) through joint projects and programs with other businesses. E.g. why not merge with another startup or small business to offer more complete solutions to your target market?

 

3) Reduce advertising expenses by:

a) Sharing advertising expenses with other startups and/or small businesses in a  similar niche

b) Using blogs in your social media marketing mix, to get more targeted marketing messages to your customers and potential customers.

 

Throughout this year, Market Opportunities Unlimited and MOUBlog will continue to show you how to see beyond the challenges and enable you to convert these challenges into opportunities.

 

So please, continue visiting Market Opportunities Unlimited and Market Opportunities Unlimited (MOU) Blog to find out more.

 

Happy New Year!

 

(I'd like to thank Herr Olsen for the use of his original Flickr inset picture, entitled,"Trockenzeit / dry season".

 

It was modified by me, on January 3,2012, to include the text, "Half Empty or Full?" - to typify how important our perspective is, on facing the challenges ahead.

 

Do you see the cup as being half empty or half full?).

 

Gillian Campbell,

CEO, Owner - Market Opportunities Unlimited (MOU) and Market Opportunities Unlimited (MOU) Blog.

 

Sources Include

1) What is The Fiscal Cliff? by Thomas Kennedy, About.com Guide

 

2) Figure 1.2,"Growth of world gross product, 2006-2014a", page 4 of World Economic Situation and Prospects 2013, A United Nations Publication, December 18,2012

 

3) Article," Greece in crisis:How European debt problems affect you", BBC NewsBeat, November 27,2012

"Winning the Innovation Race" by Máire Geoghegan-Quinn - EU Commissioner

 

I just wanted to share with you EU Commissioner -Máire Geoghegan-Quinn's, ground-breaking Robert Schuman 2012 lecture, entitled, "Winning the Innovation Race" ...

 

...made at the 2012 Innovation Summit held in Brussels, Belgium, on October 12,2012.

 

(Máire Geoghegan-Quinn is the European Commissioner for Research, Innovation and Science at the European Union).

 

In the above speech she tells how the European Union is repositioning itself to become an innovation leader!

 

Máire Geoghegan-Quinn goes into detail re how EU companies and member-countries will win the innovation race.

 

If you own  a technology business or company, are a technology professional, technocrat or policy-maker in any country...you need to listen to/view this speech.

 

From it you can learn how to position your own company or country to win at innovation...

 

...have a listen!

 

...Or if you can't, a transcript of the above lecture is available from the Lisbon Council's website, here.

 

 

As usual, your comments are welcomed!

 

Thanks!

 

Gillian

 

Sources Include

 

1) Transcript of "Winning the Innovation Race" by Máire Geoghegan-Quinn, European Commissioner for Research, Innovation and Science, October 12,2012

2) EU Commissioner - Máire Geoghegan-Quin's CV, accessed December 6,2012