For eleven (11) days starting December 18,2011 to December 29,2011, Qualcomm Stadium, home to the San Diego Chargers football team, was renamed Snapdragon Stadium.
[Qualcomm is an American global telecommunications corporation that designs, manufactures and markets digital wireless telecommunications products and services based on its code division multiple access (CDMA) technology and other technologies - Source Wikipedia.org].
The renaming was to promote awareness of Qualcomm's latest technology release - the new Snapdragon processors aka Snapdragon S2 CPU.
Snapdragon processors by Qualcomm are the digital brains inside mobile devices made by top mobile phone manufacturers like Samsung, LG, Nokia, HTC and RIM.
E.g. these processors can be found in the Blackberry Bold 9900/9930, Blackberry Torch 9810 & 9860, Samsung Exhibit II 4G and Sony Ericsson Xperia Neo phones.
Snapdragon processors can also be found in several tablets and electronic devices and are expected to deliver even better battery life, faster graphics, quicker cellular downloads than their predecessors: the Snapdragon S1 CPUs. They even have dual-camera capability.
This exciting renaming/rebranding campaign involved replacing the Qualcomm name and logo by the Snapdragon name and logo on all ad signage, in and around the stadium (including the parking lot and stadium seating).
(Please see the above inset picture to see how this some of this rebranding actually looked.
If the excitement and colorful marching bands presented in the rebranding pictures are anything to go by, it seems as if fans were enthralled :)).
The rebranding campaign also consisted of several events aimed at promoting the 11-day awareness of Snapdragon:
This included televising:
1) The Sunday Night Chargers game vs Baltimore Ravens (December 18) during Sunday Night Football - the highest rated TV programme during the NFL season
2) Two (2) College Bowl games:
a) The San Diego Credit Card Union Poinsettia Bowl (December 21)
b) The Bridgeport Educational Holiday Bowl (December 28).
Viewership was expected to reach 30 million for all three (3) games.
The overall success of the rebranding campaign is to be known over the next week, as Qualcomm analyzes the results.
(For those MOUBlog.com visitors in San Diego, did you get the chance to experience the Snapdragon rebranding campaign?
If so, what did you think?)
I think that this was a brilliant way to promote Snapdragon, and is akin to the successful "Intel inside" campaign that Intel used to promote its Intel processors.
Let's hope that Qualcomm achieves the same success or more, with its new Snapdragon processors. :)