Fast Print, a New Zealand promotional and printing company, manufactures and prints magnetic strip business cards.
The way this card works is simple:
You buy these plastics cards which are similar to your debit, credit, loyalty or membership cards that have a magnetic strip on the back (minimum order size is 500 units).
Fast Print places your company name, logo (and optionally an email address), on the front of the card...
...and virtually stores your contact and social media details on the data track of the magnetic strip on the back of the card.
As with all magnetic strip cards, you'll need a card reader to read the information stored on the magnetic strip.
Hence the reason why this type of business card is most-suited for retailers with Point of Sale (POS) card readers.
You can then pass these business cards on to your potential customers at trade shows, business conferences and meetings.
You can marry membership benefits to these cards, that will, along with your contact details, be stored on the magnetic strip on the back of the card.
Since customers have to carry these cards around with them anyway, to shop at your store, you increase brand recognition, trial and loyalty, as these special business cards are always stored among other important cards that your customers frequently use - namely credit cards, ATM cards and drivers' licenses.
Which represents a win-win situation for your business, as your revenue will increase from the additional exposure.
Well, we've come to the end of our series on virtual business cards.
Hope you enjoyed our posts.
Please feel free to comment below, on this and on our entire post series to let us know what you thought of the series:
... and to update us re new virtual cards that may be in your country or region!
Thanks in advance. :)
(I'd like to thank Affiliate for the use of his Flickr inset photo, entitled, "Best Business Card I Got at Affiliate Summit East 2009". The photo shows the front and back of the magnetic strip business card he received).