Apple, maker of the famous Mac computers, the iPod and iPhone, announced their 4th quarter profits for 2009, in a Press Release on Monday.
They made $9.87 billion (B) in revenues and $1.67B in profits. This represents a 18% increase over 3rd quarter-2009 revenues of $8.34B and 36% increase over 3rd quarter-2009 profits of $1.23B.
In all, Apple revenues for fiscal 2009 was $36.54 billion in comparison to $32.48 billion for 2008. Whilst net income for 2009 was $5.71 billion, in comparison to $4.83 billion for 2008 . Representing a growth of 12% in revenues and 18% in net profits.
(Apple's fiscal year runs from September to September).
According to Apple's Chief Financial Officer (CFO), Peter Oppenheimer, Mac shipments for the quarter grew 17% year over 4th quarter 2008, whilst, portables represented 74% of Mac sales. Apple is predicting revenues of between $11.3 -11.6 B for 1st quarter 2010.
The revenues from their desktop product - the iMac, dropped by 20% from 2008 (1.36B to 1.06B for 2009)...but this is largely due to the phenominal popularity of their portables - the MacBook, MacBook Pro and MacBook Air which has replaced the desktop iMac, as the computer of choice.
The iPhone, whose revenues were $806 Million in fiscal 2008, had the greatest revenue growth of 185% to $2.3 billion, for fiscal year 2009. Next in line were the portables (MacBook Pro, etc.), and music at $2.87 billion and $1.02 billion, respectively, which represented revenue growth of 27% and 22%, respectively.
This, despite a recession.
I'm extremely happy for Apple, for they have worked long and hard to bring great products to market that delight customers.
Here's a snippet of their Business Strategy from their 2008 Annual report:
"The Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to consumers, students, educators, businesses, and government agencies through its innovative hardware, software, peripherals, services, and Internet offerings.
The Company’s business strategy leverages its unique ability to design and develop its own operating system, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative industrial design.
The Company believes continual investment in research and development is critical to the development and enhancement of innovative products and technologies. In addition to evolving its personal computers and related solutions, the Company continues to capitalize on the convergence of the personal computer, digital consumer electronics and mobile communications by creating and refining innovations, such as the iPod, iPhone, iTunes Store, and Apple TV®."
Every Mac owner I know is a Mac evangelist...they are so pleased with their Mac, that they are adamant that you get one.
What I also know of iPhone customers in the USA, is that if there is a problem with their iPhone, they can easily run down to the Apple store to get it fixed within 30 minutes to a day...
Apple even trains you on how to use their products.
...Further proof that this company goes the extra mile to ensure that their customers are pleased with their products.
So congratulations Apple, you demonstrate that loving your customer (by giving them great products at just the right price and with great service) will always reap gold (great financial rewards).
Thank you for being in existence!
(I would like to thank Alistair Israel for the use of his Flickr inset photo depiction of the Apple Logo, above).
Gillian
Sources Include
1) Press Release, "Apple Reports Fourth Quarter Results", October 19,2009
2) Article, "Apple Q4 by the numbers: Beats street posts 1.67B profits"by Joe Wilcox, BetaNews, October 19,2009
3) Apple's 10-K, 10-Q and 8-K filings with the Securities and Exchange Commission (SEC) for October 2008 - October 2009
4) Apple iPhone 3GS features, from Apple.com
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